NESTLE RESEARCH PROPOSAL

NESTLE RESEARCH PROPOSAL

NESTLE RESEARCH PROPOSAL

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NESTLE RESEARCH PROPOSAL
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Executive Summary
Nestle is one of the world’s largest Nutrition, Health, and Wellness companies. It is
dedicated to providing responsible nutrition and encouraging health and wellness as a core value.
However, recently, Nestle has come under scrutiny for alleged unethical practices that threaten
the health of its consumers. This research seeks to analyze why and whether Nestle indeed
engaged in these unethical practices and the consequences of such actions on the society and the
environment. This study adopts a descriptive approach using surveys. Secondary research is also
conducted on the comparative internet and journal content, magazines, newspapers and business
reports. Qualitative and quantitative researches are conducted to determine the cause, extent and
consequences of the alleged unethical practices by Nestle. This study adopts a descriptive
approach using surveys. Secondary research is also conducted on the comparative internet and
journal content, magazines, newspapers and business reports. Ethical considerations are justice,
beneficence and respect for persons as outlined by The Belmont report (1974).




Nestle Research Proposal

Introduction
Nestle is one of the world’s largest Nutrition, Health, and Wellness companies. It is
dedicated to providing responsible nutrition and encouraging health and wellness as a core value.
Its mission is to provide consumers with the most wholesome and best-tasting products, ranging
from beverages to food categories. Products from Nestle are created to provide a healthy and safe
source of nutrition to all family members. However, recently, Nestle has come under scrutiny for
alleged unethical practices that threaten the health of its consumers.
Overview of Nestlé’s Unethical Practices
Nestle has been accused of engaging in unethical business practices including:
 The promotion of infant formula with harmful and misleading strategies that go against
the International Code of Marketing of Mother’s Milk Substitutes. This action has put
babies at risk.
 The promotion of unhealthy food, particularly for young children.
 The control and abuse of water sources in Nestlé’s bottled water operations, including in
Brazil and the United States.
 The selling of genetically modified food without appropriate labels in some countries in
Asia.
 The engagement of suppliers who defy human rights such as those using child slaves, and
contribute to environmental degradation such as those using palm oil from the rainforest.

Nestle Research Proposal 4

Research Objective
This research seeks to analyze why and whether Nestle indeed engaged in these unethical
practices and the consequences of such actions on the society and the environment.
Review of Literature
Ethics relates to the moral judgments of an individual about being wrong or rights.
Decisions within an organization can be made by groups or individuals but are influenced by the
company’s culture (Jeurissen and van der Rijst 2007). Employees are faced with the decision to
behave morally. It may occasionally involve the rejection of ideas that would result in huge
profits in the short-term. Corporate social responsibility and ethical behavior benefit an
organization in many ways. They attract consumers to the firm’s goods, and, as a result, boost
sales and profits. They encourage employee loyalty, increase their productivity and reduce labor
turnover. More employees will want to work with a reputable business (Mandal 2010). A
company that practices ethical behavior will be able to source the best talents. Ethical behavior in
companies also attracts investors and keeps the share price of the organization high. On the other
hand, lack of corporate social responsibility and unethical behavior may damage the reputation
of a firm and make it unappealing to stakeholders (Gibson 2007).
Research Methodology
This study adopts a descriptive approach using surveys. Secondary research is also
conducted on the comparative internet and journal content, magazines, newspapers and business
reports. Qualitative and quantitative researches are conducted to determine the cause, extent and
consequences of the alleged unethical practices by Nestle.

Nestle Research Proposal 5
The survey will be conducted using questionnaires and interviews. 100 copies of
questionnaires will be distributed to 100 Nestle employees. The questionnaire will contain ten
close-ended questions and five open-ended questions. Open-ended questionnaires enable
participants to expound on their views and provide any additional information. The interviews
will be conducted on ten managers to obtain management’s point of view on the accusations and
their impact on the organization’s reputation.
Data collection from the secondary research methods will be gathered from the internet,
magazines, journals, and related with Nestle to determine what has been recorded in the literature
regarding Nestle’s malpractice. This data will enable the researcher to determine victim
reactions, the number of affected consumers, in what regions the unethical practices were carried
out and whether the company was made accountable.
Data Analysis
The study will use paper questionnaires which will require the manual transfer of
responses into a spreadsheet. All possible answers will be assigned a code and then checked for
accuracy. After data has been ascertained to be present and correct, the researchers will calculate
the number of people that chose each response and set up tables and charts for easier analysis.
Time Frame and Resources Required
The research is to be carried out over a period of four weeks. Resources required include
questionnaires, pens, rooms to conduct the interviews in, and the items for secondary research
(journal articles, internet access, newspapers, books, magazines).

Nestle Research Proposal 6

Ethical Considerations
The Belmont Report (1974) highlights respect for persons, beneficence, and justice as the
three main ethical principles governing research relating to human subjects. People should be
treated autonomously. The researcher must disclose the nature, risks, alternatives and benefits of
the study to the participants, and extend a chance to raise queries. Researchers should ensure
they obtain consent from the individuals participating in the research. The researcher also has a
responsibility to maximize the benefits and reduce possible harms relating to the research.
Finally, the research should ensure an equitable selection of contributors.

Nestle Research Proposal 7

References

Gibson, K 2007, Ethics and business: An introduction, Cambridge University Press, Cambridge.
Jeurissen, R.& Rijst, M W 2007, Ethics in business, Van Gorcum, Assen, The Netherlands.
Mandal, S K, 2010, Ethics in business and corporate governance, Tata McGraw-Hill Education,
New Delhi.

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