Economics

During crises, communication is vital. The method used to communicate during a crisis can cause complaints from especially those who feel a better method of communication could have been used. We have heard of Tesco crisis whereby the Bank was hacked due to an obvious failure in the bank's IT systems. However, the manner in which the bank handled this crisis was unpleasant. Probably, organizations should learn strategic communication to know how better to communicate during crises. This paper covers Tesco’s bank crisis and the steps taken by the bank to address this crisis. Most people were unsatisfied from the way Tesco communicated. Thus, this essay also highlights how Tesco could have managed the crisis better based on strategic communication.